Official Canada Blog
News and notes from Google Canada
The commercials, Beyonce, and the Ravens dominate game day searches in Canada
Monday, February 4, 2013
What a game! From an intense sibling rivalry, to a 34-minute long power outage, a few historic plays, and a battle that was contested down to the final seconds - not to mention the commercials - the Super Bowl provided much excitement both on and off the field. We took a look to see what fans across Canada were looking for online during the game, and given that we search more for Super Bowl commercials than any other country in the world, it’s not surprising that 3 of the top 5 searches were for some big game day spots.
Overall, the top trending searches on Google in Canada during the game were:
Other noteworthy trending searches on Google include those about the power outage, which started trending mid-game and ended up ranking 11th out of the most-searched terms during game time in Canada. Searches for Beyonce spiked dramatically during her halftime show.
Canada’s Team? The Ravens. Canada’s Harbaugh? Jim
The Ravens eclipsed the 49ers both on the field and as the most-searched team during the game; however, Jim was the
in Canada. The most-searched players of the game were
Game day commercials
While most of the big game day commercials are not broadcast in Canada, that didn’t stop Canadians from enjoying the much-ballyhooed ads online. The most searched for commercials on YouTube were ads from
Disney's “Oz Great and Powerful”
. Fans were seeking out commercials online throughout the game, driving searches for the big game’s ads on Google 93 times higher this Sunday than the same time last week.
This year many advertisers turned to YouTube to share game day ads and teaser videos in the weeks leading up to the game. In 2013, big game ads or ad teasers were watched
more than 66 million times
on YouTube worldwide before game day.